Years ago, when smartphones were introduced to the market, they were promoted as devices to help the busy, on-the-go, business professional. It was a tool primarily made available to access one’s email, calendar and contacts when away from the desk or travelling. Today, that is far from the case – they are integrated into the daily lives of all types of consumers, and Compete is tracking that changing behavior.
For starters, consumers’ primary usage of their smartphones is for reasons of personal productivity and entertainment. In fact, when asked how much time is spent on personal use (with the remaining being on business) 74% of smartphone owners indicated they are using their device primarily for personal reasons