Snapshot of Current US Market:
Mobile advertising provides marketers with more efficient, memorable ways to engage with and build brand loyalty with consumers.
Mobile Internet Advertising has Distinct Advantages Over Online Ads:
1. Lack of clutter. In online, multiple ads served concurrently, distracting the viewer from focusing on one message. Mobile web pages only display one ad at a time. The issue of clutter – long the bane of many an online media buyer – is therefore eliminated.
2. Size. Mobile ad units are proportionally larger to the screen than in online, making ads harder to miss and more impactful.
3. Personalization. Mobile phone users are more engaged with ads on a mobile device because of the personal nature of a cell phone.
4. Mobility. Marketers can use mobile display advertising to reach consumers when they are on the move and closest to the point of purchase.
Benefits of executing a mobile marketing strategy:
Strengthen Customer Data:
Mobile campaigns also allow marketers to build valuable customer databases. Such opt-in is extremely valuable for obvious reasons:
Most mobile phone owners have their device within arm's reach 95% of the time over any 24 hour period. Marketers can therefore reach mobile users literally anytime of day.